KORA · Press
KORA in the news
Independent coverage of KORA and the return of international travel to China, from the world’s leading business press.
As featured in
Bloomberg
August 12, 2026 · Feature
“From Chinamaxxing to Visa-Free Travel: Why Tourists Are Returning to China”
Bloomberg’s feature on China’s inbound-tourism rebound — foreign arrivals passed pre-pandemic levels for the first time in 2025, with visa-free entry now behind more than 70% of visits — names KORA as one of the new services smoothing the landing for foreign travelers: an AI tourist guide that simplifies ride-hailing and restaurant reservations in chat, and has served tens of thousands of visitors since launching earlier this year.
“From that moment on, they start to see a real China, not just something from paper or imagination.”
The same report, around the world
Bloomberg’s report was republished by international outlets under the headline “How China’s big push to win back tourists is paying off”:
- The Straits Times Singapore
straitstimes.com — How China’s big push to win back tourists is paying off - The Economic Times India
economictimes.com — How China’s big push to win back tourists is paying off - ChinaTechNews
chinatechnews.com — How China’s big push to win back tourists is paying off
About KORA
KORA is a chat-native AI tourist guide for foreign travelers in mainland China — a local friend in your pocket, with no app to install. It helps visitors get payments and connectivity working on arrival, translates menus and signs, curates what is genuinely worth seeing city by city, and handles reservations that are otherwise locked inside Chinese apps. KORA has served tens of thousands of travelers since launching in 2026.
Media enquiries — we’re happy to share data on how international visitors actually travel in China.