Maison Longchamp: A French Family Home on Wukang Road
Walk in — no bookingFree
Wukang Road is Shanghai's most beloved walking street — plane trees, 1930s villas, and lately, a quiet arms race of luxury houses moving into the neighborhood's heritage buildings. Longchamp's entry is the warmest of them: a two-storey garden villa done up as the Cassegrain family's home, complete with a café, a game room, and a library you're genuinely allowed to sit in. Free, walk-in, no booking, no pressure to buy a thing.
The essentials
| What | Maison Longchamp (珑骧之家) — Longchamp's first "family home" experience space worldwide, opened October 2025 |
|---|---|
| Where | 12 Wukang Road, Xuhui (徐汇区武康路12号), near the Huashan Road end |
| Metro | Changshu Road 常熟路 (Lines 1 / 7) or Shanghai Library 上海图书馆 (Line 10), then a 12–15 min walk through the heritage blocks |
| Hours | Daily 10:00–19:00 |
| Price | Free (café orders separate) |
| Booking | None. Walk in |
What's inside
Longchamp is still family-owned — rare in luxury — and the concept plays on it: each room of the villa is "adopted" by a member of the Cassegrain family. Downstairs there's a living room with a Pierre Paulin sofa, a dining room, a winter garden opening onto the courtyard, and Café Longchamp, serving French sandwiches, madeleines and desserts on Gien porcelain. Upstairs: a game room, a library stocked with French comics and board games, vintage Le Pliage archive pieces, and a dressing room where the actual product range lives.
It reads less like a store than like visiting a well-off French friend who happens to be out. Thirty to sixty minutes, more if you take the café seat in the winter garden.
The perfect brand-house walk
Maison Longchamp anchors what might be Shanghai's best small walking circuit:
- Lemaire is 2–3 minutes away at Lane 40 (guide here) — the French house's world-largest store in a 1933 villa.
- To Summer (观夏), China's leading fragrance house, is ~5 minutes away at 111 Hunan Road (guide here).
- End at Wukang Mansion, the flatiron-style icon at the road's south end, ~15 minutes' stroll.
All three brand houses are free and walkable in a single unhurried afternoon.
Where Kora comes in
No booking needed here, so Kora's value is in the details: the villa hosts rotating cultural events and salons — some open, some RSVP — and café seats go fast on weekends. Ask Kora what's on before you go, or ask for the full Wukang Road route with coffee and lunch stops that aren't tourist traps. If an event turns out to need registration through a Chinese app, Kora sorts it.
FAQ
Do I need to book?
No — walk in any day, 10:00–19:00. Only special events occasionally require RSVP.
Is the café worth it?
It's one of the nicer brand cafés in the city — go for the madeleines and the winter-garden seat rather than a full meal.
Will staff expect me to buy something?
No. The house is explicitly built as an experience space — browsing, reading, and photographing are the point.
How do I get there without a car?
Metro to Changshu Road or Shanghai Library, then walk — the walk through the former French Concession is part of the experience. Kora can send you the exact route from wherever you're staying.
Planning a Wukang Road afternoon? Ask Kora for the walking route — brand houses, coffee, and the corners worth a detour.
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